Hi. I'm Ivan Arellano

Short Bio

I've spent over twenty years designing creative experiences and writing software, and for a few of those, building products of my own. I'm co-founder of Nimbara and creator of Land of Legends, where I work as a full-time maker with AI woven through the production pipeline.

Career

Over the past few years I've focused on building products for global enterprises and my own, end to end, with AI woven into the production pipeline rather than bolted on.

My work spans architecture and backend through to the interface, along with the product strategy and technical decisions that hold the business together.

Before going all in on sharing my own projects, I spent more than two decades writing software and leading teams of every size and domain.

Experience

• 

  Jan 2025 · Present

  Nimbara

  Co-founder & full-time maker

  I lead product development with AI woven through the whole pipeline, from prototype to production.

• 

  Nov 2016 · Present

  Land of Legends

  Creator & director

  I produced and directed the first season of the web mini-series.

• 

  Jul 2017 · Dec 2024

  Amco

  Development Manager

  I built high-load full-stack systems and APIs across industries; I led multi-disciplinary development teams.

• 

  Jan 2007 · Jun 2017

  Estuche

  General Manager

  I built end-to-end web applications and internal tools.

About this site

This site is my home base. LinkedIn, X, and Instagram are distribution; this is where the essays live. I write long, without urgency, with no engagement metric behind the work. If an idea matters to me, I give it the room it needs.

What you'll find here: notes on building software with judgment, on life as a full-time maker, on creative dev with AI, on startups, on how AI is changing everything and nothing at the same time, on craft. Not a portfolio. Not performative thought leadership. When I'm unsure, I say so.

Let's Connect

If you want to talk, find me on LinkedIn, X, and Instagram.